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Novafeed facility

Our Story

Proudly Zimbabwean. Feeding farmers and families since 2012. Built on quality, grown on trust.

Zimbabwe's Own Poultry Feed Manufacturer

Novafeed Animal Feeds (Pvt) Ltd started operations in November 2012. We began as an exclusive agent for Zambeef PLC Zambia, distributing quality feeds to Zimbabwean farmers who deserved better options.

In May 2013, we took the next step — manufacturing commenced right here in BluffHill, Harare. We were no longer just distributors; we were makers. Zimbabweans building something for Zimbabweans.

The company has grown steadily from that first production run to a national network of 30+ retail outlets, thousands of customers, and a brand that farmers across the country trust to keep their flocks healthy and their businesses profitable.

Our success is built on a simple truth: when farmers succeed, communities succeed. We keep this front of mind in everything we do — from the quality of our formulations to the free training we offer, to the friendly service at every outlet.

Novafeed manufacturing facility, BluffHill Harare
2012Year Founded
30+Retail Outlets Nationwide
400KDay-Old Chicks Per Year
FreePoultry Training Workshops
Our Journey

Growing From Strength to Strength

From a single agency to a national manufacturing brand in just over a decade.

Nov 2012
Company Founded
Novafeed Animal Feeds (Pvt) Ltd registered. Begins as exclusive agent for Zambeef PLC Zambia, distributing quality feeds to Zimbabwean poultry farmers.
May 2013
Manufacturing Begins
The BluffHill factory opens. Novafeed becomes a full manufacturer — producing broiler, layer, and pullet feeds on Zimbabwean soil.
2015–2019
Retail Network Expands
Outlets open across Harare and satellite towns. The product range expands to include road runner feeds, live birds, accessories, and a mobile app (Huku263).
2020–2023
National Reach
Expansion beyond Harare accelerates. Outlets open in Mutare, Bindura, Chinhoyi, Norton, Rusape, and across Mashonaland. Free training programme launches.
2024–2025
New Markets, New Cities
Gweru, Gokwe, and Shurugwi outlets open. Expansion into Masvingo and Bulawayo underway. The Maxi disinfectant range launches at all outlets.
2026
Feeding for Prosperity
30+ outlets. Vaccinated ISA Brown point-of-lay birds. Regular free training across the country. Still 100% Zimbabwean. Still committed to every farmer we serve.
Purpose & Values

What We Stand For

Our values drive every decision — from formulation to service to the training we offer for free.

🔭
Our Vision

To be the name synonymous with outstanding quality manufacturing and supply of animal feeds in Zimbabwe — a brand farmers trust without question.

🎯
Our Mission

By consistently meeting the expectations and requirements of our customers, shareholders, employees and the communities we serve, we grow a business that makes Zimbabwe's poultry industry stronger.

Our Values
  • Perform with Excellence
  • High Integrity in all we do
  • Respect Others
  • Professional in all our dealings
  • Foster teamwork

30+ Outlets Across Zimbabwe

We're expanding every year — bringing quality feeds and expert advice closer to every farmer in the country.

Novafeed farmer
📍 Harare City
  • Bluffhill (HQ Factory)
  • Southerton
  • 4th Street
  • Mbudzi
  • Aspindale
  • Hatcliff
  • Mabvuku
  • Whitecliff
  • Epworth
  • Chiremba
  • High Glen
📍 Greater Harare
  • Ruwa
  • Nyabira
  • Domboshava
  • Juru
📍 Mashonaland East
  • Murewa
  • Makoni
  • Mutoko
  • Mtawatawa
📍 Mashonaland Central
  • Glendale
  • Bindura
  • Mazowe
  • Shamva
📍 Mashonaland West
  • Norton
  • Chegutu
  • Banket
  • Chinhoyi
📍 Manicaland
  • Mutare
  • Rusape
📍 Midlands
  • Gweru New
  • Gokwe New
  • Shurugwi New
📍 Coming Soon
  • Masvingo Opening
  • Bulawayo Opening
📍 Find Your Nearest Outlet on the Map
All Novafeed outlets are plotted on our interactive Google Maps directory.
Open Store Locator Map →